Roberta M. Gubbins, Esq.
I Write Content--You Practice Law

Draft Three / blog

Links and Your Website

Links are the mainstay of the Internet. They are what make it work; when you are browsing and you come across a blue highlighted word it’s a link. Move your cursor over it and the arrow turns into a little hand. Click on it and you will quickly go to another web page.

Why are the links blue?

One story is that Tim Berners-Lee, the main inventor of the web, is the man who first made hyperlinks blue. Mosaic, a very early web browser, displayed webpages with a gray background and black text. The darkest color available at the time that was easily distinguishable from the black text was that blue color. A practical reason is that blue is visible to most people even the color blind.

Types of links:

·      Internal link: A link between two webpages on your website. Your website depends on those links for navigation throughout the site.

·      External link: A link from your webpage to another site. If there were no external links, there would be no Web since the World Wide Web is a network of webpages. You use external links to provide information to add to your content.

·      Incoming links: A link from another website to your site; also called a backlink. The quantity and sources of the backlinks to your web page are among the factors that Google uses to evaluate your page ranking.

Using links:

Internal links attract the reader’s attention causing them to click through to other pages on your site, satisfying their need for information while staying on your site. Start with great content then add links to other articles, interesting videos, infographics or images. Consider what information is most important to your potential client and then use internal links to provide what they want.

Internal links also help search engines find your pages. Links should include descriptive words that are relevant to the destination page. This helps the search engine understand what your pages are about so they will be considered as part of the answer to the prospective client’s query.

Incoming and back links directing traffic to your site bring in more visitors. Links to your site from other sites are editorial votes telling the Internet community that your site has valuable information. Some ways to get others to link to you include:

·      Volunteering in your community—being listed on their website includes link to your website.

·      Use guest bloggers who will in turn link to your blog

·      Write an article that includes a link to more information—that source will link back to you.

·      Write about current events such as adding some thoughts to interesting trial that made the news. Being a regular source on current events will earn links.

Lastly, check your links to be sure they are working properly. Error responses will send mixed signals to your readers causing them to move on.




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