Roberta M. Gubbins, Esq.
I Write Content--You Practice Law

Draft Three / blog

Is Your Website Mobile-Friendly?

Sally Consumer is an active user of the Internet. She uses it to find coffee shops, restaurants, doctors and lawyers. More often than not, her searches take place on her phone or her tablet. If your website or blog loads slowly, doesn’t fit the smaller screen forcing Sally to pinch or zoom in order to read the content, she will move on to a more responsive or mobile friendly website.

Google has long been aware of Sally’s search habits and has decreed that its search robots will include a website’s “mobile-friendliness” as a ranking signal. This means that site pages that can’t fit comfortably on the smaller screens will see a downgrade in ranking.

How do I know if my website is mobile-friendly?

Ever efficient Google has created a website where you can enter your webpage URL (Uniform Resource Locator) or web address to test it. Find and click on the Mobile-Friendly Test, enter your web address and you will quickly know the results. If you fail the test, contact your web developer or website host to find out how to make your website responsive or mobile friendly.

What is a mobile-friendly design?

A mobile-friendly website is one that is designed to work the same way across all devices. A website with no usability concerns regardless of whether it’s being viewed on a phone, tablet or laptop is mobile friendly. If your website, like most law firm websites, is basic with few navigation drop-downs and no animation, it may pass the test.

The key features of a mobile-friendly website are: Static content that doesn’t change, Simplified navigation, Images display smaller, and it’s Not reliant on a particular operating system to work properly.

What about a responsive design?

A responsive website is one that changes based on Sally Consumer’s needs and the device she’s using to conduct her search. With responsive design, text and images change from, for example, a three-column layout to a single column display. Unnecessary images are hidden so they don’t compete with the more important information on the smaller display.

The key features of a responsive website are:

  1.       Content changes,
  2. ·      Abbreviated navigation,
  3. ·      Improved images, and it’s
  4. ·      Reliant on a particular operating system to work properly.

Which do I need?

A simplified mobile friendly site will give you a consistent website experience across all devices. If you don’t have a large mobile audience (less than 35%), your site is simple with mostly text and images and your picture sizes are small, allowing for quick loading, a mobile-friendly site is for you.

Consider a responsive site if more than 35% of your web traffic is on mobile devices, your website content is complex or has features that are difficult to use on a phone or tablet or you want your website to appear up-to-date longer. Be aware that a responsive design takes expertise, proper planning and a larger budget.

Sally Consumer is in a hurry. She wants to solve her problems now. She will quickly pass by websites that load slowly and are hard to navigate on her phone or tablet. To be sure your website is the one she picks, test it for mobile-friendliness and make any necessary adjustments. i


Roberta GubbinsComment